The hard truth is that customer acquisition is getting harder and more expensive. Consumers demand and expect a lot more from brands than they used to. You need to offer personalized shopping ...

Marketing literature, also known as "collateral," can give your small business credibility, reinforce your brand and create a lasting impression on your customers. Before you embark on design, it's ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

As a small business owner, you’re probably already busy and have heard many marketing ideas that sound impossible (or, at least, very difficult) to implement. It can be challenging to come up with ...

More marketing ideas that work McCall Cabinetry & Millwork Inc., Woodsboro, MD Owner Rick McCall credits the power of the web and social media, specifically “advertising on Google and Facebook,” for ...

Mobile marketing has opened up an entirely new way to target and engage customers. With the right mobile marketing tool, a business can tailor its content to any number of targeted audiences. If a ...

Opinions expressed by Entrepreneur contributors are their own. As a small business owner, you know your vision and plan matter. To start a successful business, you’ll need an ironclad business plan ...

Affiliate marketing is one of the best ways you can make a passive stream of income. You don’t need to have a website or even be a social media influencer – you only need to be a creative marketer.

Okay, so marketing technology in 2026. It’s a whole new ballgame, right? Things change so fast, it feels like you just get a ...

So, you’re thinking about getting that HubSpot Inbound Marketing Certification? It’s a pretty common goal for folks ...

Automation has become a core part of marketing. Tasks that used to take days now take minutes. Content calendars fill faster, ...

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...