Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

Building a go-to-market strategy plan for your company is the first step to bringing your product or service to the market. Developing this blueprint is crucial to the success of your business, so ...

With all the technology we have today, there are quite a few marketing channels business owners can leverage — but let’s take a closer look at a few that work best. The basis of all marketing is the ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

As a business owner, maximizing profitability is a top priority. However, achieving sustainable growth requires more than just increasing revenue. It involves implementing strategies that not only ...