I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...

How do you choose which key performance indicators (KPIs) matter to your business to understand your business’s financial ...

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs? To find out, Allocadia surveyed 200 ...

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, ...

The new year offers a fresh start—a chance to reevaluate, recharge and prepare for the race ahead. For businesses, this means setting ambitious goals, reviewing past performance and strategically ...

Key Performance Indicators are quantifiable values that help you understand how well your company is achieving its business objectives. Most of them compare a company's progress toward reaching its ...

Reports on metrics -- the measurements used to assess some aspect of a company's performance -- are worthless if managers cannot turn the data into results. Key performance indicators, or KPIs, give ...

In many organizations, the physical security function’s reporting is not done to the same level or standard as most other functional areas of the business. Getting there is not instant but to start ...

Selling is a numbers game, and all sales organizations keep track of certain sets of numbers. It is easy to obsess over the obvious numbers like monthly or quarterly revenue or close rates.

The Securities Exchange Commission (SEC) recently issued interpretive guidance, effective February 25, 2020, regarding the disclosure of key performance indicators and metrics (KPIs) in Management’s ...