Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook today made its mobile app install ads infinitely more attractive ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

The steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools. Advertising and digital marketing are ...

This is the first in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in ...

However, the Xbox Store has officially begin rolling out on the Xbox mobile beta app as of today, and it seems to be pretty ...

The government has mandated smartphone manufacturers to pre-install Sanchar Saathi app on all new mobile phones. Here are all the features it offers.

It turns out that mobile advertising is one big game. Well, of a sort. When it comes to the rush to advertise on mobile devices, it's not exactly car, beer and packaged goods brands leading the charge ...

Mobile advertising click fraud in India is 2.4X higher than global averages, and mobile app install fraud is 1.7X higher. While global mobile ad fraud averages just over 15%, ad fraud in the Indian ...

In the U.S., however? Fraud will “only” be 13 percent. Fraud is cyclical, according Scalarr, the company behind the report. Fraudsters and mobile attribution companies are continually engaged in an ...

The government has ordered mobile manufacturers to preinstall the Sanchar Saathi app to combat IMEI tampering. This latest ...

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...