The standard online display banner ad finally can breathe a sigh of relief. It now has another ad unit that is even lower on the totem pole of ad industry respect -- a mobile banner. In addition to ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

It's easy to get excited about the innovative, sexy creative options available to mobile advertisers today. Smartphone users can draw pictures, play games or customize products all within an ...

General Motors Co.?s Chevrolet is running targeted mobile banner ads to drive consumers to dealerships. Chevy is running the mobile ads within Pandora. The ads help consumers pick their ideal car from ...

KUALA LUMPUR - MobileAds.com, a Malaysia-based technology startup, has joined hands with Smaato, a global mobile RTB (real-time bidding) ad exchange, to launch an interactive mobile advertising ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Liftoff, a growth acceleration platform for the mobile industry, has ...

Epom, a leading ad tech software platform, has released its comprehensive report on ad banner formats performance, geo, and device statistics. The report, based on extensive data analysis of DSP users ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...

The cloud-streaming platform Agawi has announced a new service aimed at transforming the mobile banner ad. Dubbed AppGlimpse, the service creates brief playable previews of a game which land in a ...