YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile ...

Actionable insight: Mobile is where the disruption from AI Overviews hits hardest. For industries like healthcare and gaming, ...

For years, connected TV (CTV) has been treated as the domain of brand advertisers — a big-screen storytelling channel, strong in reach and emotional impact, but rarely considered a performance engine.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

A deeper look at the traffic losses, revenue shifts, and emerging models reshaping publishing and search in an AI-first era.

In the beta version of the ChatGPT mobile app for Android, a code snippet was discovered hinting at plans to introduce ...

Google is reportedly seeking to bring ads to its AI, Gemini, as reports claimed advertisers have been informed to make ...

A Google search executive on Thursday pushed back against fears that its AI-powered search will harm web publishers and its ...

Retail media may cross Rs 30,000 Cr in 2026, capturing 15.0% of total ad revenue, linear TV viewership likely to fall at a ...

A patent filed by Motorola Mobility describes how smartphones and tablets could show "recommendations" based on destinations ...

Last year’s Thanksgiving to Cyber Monday weekend drew a record-breaking 197 million shoppers, proving the holiday spending rush is not slowing down. For affiliates and performance marketers, Q4 is the ...

OpenAI’s flagship chatbot has so far been one of the few blockbuster consumer apps that does not shove marketing into every ...