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*Saturday (11-01-25), Nike released a fresh take on its classic “I Love L.A.” commercial. The timing? Just hours after the Dodgers clinched a Game 7 win over the Toronto Blue Jays in the World Series.

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...