Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics ...

Ohio State athletic director Ross Bjork breaks down the business of Buckeye football, NIL and revenue sharing, AI in college sports, and more.

Kieran Brown reviews a remake of Nike’s iconic Take It to The Next Level campaign. Reporter's notebook: House exodus ...

Recalls Lou Tepper, part of our expert roundtable: "I was fired at Illinois with one year left on my contract and received my ...

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

Right now, girls flag football is spreading like wildfire into American high schools, helped along by millions of dollars ...

Tennessee football recruits will sign contracts to receive money from the school under a salary cap. Knox News got an inside ...

"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

The search is ongoing for missing Virginia high school teacher and football coach Travis Turner, who was last seen on Nov. 20. Turner, 46, is a fugitive of the law after being charged with five counts ...

Subiaco Academy's football team finally defeats Corning High School, winning their first state title in a thrilling 34-0 ...

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It's a situation that doesn't seem ...