MJ wore “Cherry” 12s during his MVP season, and the 2023 retro stays true to the OG. Here’s how much pairs cost now — and ...

Tiger Woods’ 82 PGA Tour victories and Roger Federer’s 20 Grand Slam titles established them as global icons long before ...

New York Knicks guard Jalen Brunson has exceeded all expectations that were placed on him upon signing a deal with the team in free agency during the summer of ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Two weeks after signing on as a global ambassador for a major company, Olympic gold medallist Sabrina Ionescu has some big ...

A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records ...

The recruitment of 2026 No. 1 overall prospect Tyran Stokes has taken some turns and so has his high school career. His ...

Bears quarterback Caleb Williams comforted himself after Sunday’s game-sealing interception by paraphrasing a Michael Jordan ...