Two weeks after signing on as a global ambassador for a major company, Olympic gold medallist Sabrina Ionescu has some big ...

New York Knicks guard Jalen Brunson has exceeded all expectations that were placed on him upon signing a deal with the team in free agency during the summer of ...

A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records ...

Bears quarterback Caleb Williams comforted himself after Sunday’s game-sealing interception by paraphrasing a Michael Jordan ...

LeBron James wore Drake’s NOCTA L’Art Bala Tech jacket in a Canyon ad, sparking buzz online. See the moment and what it means ...

One player who hasn't been shy about what the players are seeking is Dallas Wings star Paige Bueckers. She was one of the ...

Bueckers joined Paul’s brand, Good Eat’n, as an equity partner as WNBA players negotiate a new collective bargaining ...

The Business of Creativity and former Nike CMO Greg Hoffman have teamed up to reimagine how athletes build their personal ...

On Monday morning, FIFA announced plans to have a three-minute "hydration break" during each have of the 2026 World Cup in ...

Ole Miss football quarterback Trinidad Chambliss is starring in an AT&T commercial on national television. What to know about the ad ...

The Cannes Lions International Festival of Creativity has introduced Sport, a new global forum designed to spotlight the ...

Nike’s sweeping C-suite overhaul under its “Win Now” plan signals a bold reset. So, is the stock a buy, sell, or hold?