Tiger Woods’ 82 PGA Tour victories and Roger Federer’s 20 Grand Slam titles established them as global icons long before ...

New York Knicks guard Jalen Brunson has exceeded all expectations that were placed on him upon signing a deal with the team in free agency during the summer of ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Two weeks after signing on as a global ambassador for a major company, Olympic gold medallist Sabrina Ionescu has some big ...

A new sponsorship deal between the Women’s Tennis Association and car manufacturer Mercedes-Benz is set to break all records ...

Bueckers joined Paul’s brand, Good Eat’n, as an equity partner as WNBA players negotiate a new collective bargaining ...

The Business of Creativity and former Nike CMO Greg Hoffman have teamed up to reimagine how athletes build their personal ...

On Monday morning, FIFA announced plans to have a three-minute "hydration break" during each have of the 2026 World Cup in ...

Ole Miss football quarterback Trinidad Chambliss is starring in an AT&T commercial on national television. What to know about the ad ...

Nike eliminates its Chief Technology Officer and Chief Commercial Officer positions in a major executive reshuffle. The sportswear giant is consolidating power under a new Chief Operating Officer and ...

Penn State football AD Pat Kraft purportedly rips his own program's recruiting and NIL plan in leaked audio from alleged team ...