Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.

Joey Zwillinger shifted his strategy for his new women’s health company.

The integration is available for all operators using Salsa's platform in Brazil and Latin America. Salsa and Optimove will collaborate closely with shared clients to support onboarding, activation, ...

Nutshell, the best next action sales B2B CRM, today announced it has been named the 2025 Netty Awards Winner for Best CRM Software in the Tech category. The honor recognizes Nutshell's focus on ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

Data centers rely on vast amounts of energy to run. That demand continues to skyrocket without any end in sight, and clean energy companies are racing to develop the breakthrough technology required ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually ...

BeFound Social represents the automation-intensive path. The agency has built what Zeeshan calls a “full-stack marketing ...

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...

Famously, only about 5% of B2B buyers are looking to purchase at one time. The Drum asked its members for their thoughts on ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...