As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...
B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...
When pressure rises, broad guidance is useless. Teams need a repeatable sequence they can follow when deadlines compress or ...
The AHA released a report Dec. 4 that found patient safety in hospitals and health systems across the nation continues to improve.
New data show that hospitals’ and health systems’ relentless focus on safety and quality improvement is paying off for ...
The GOLD 2024/2025 reports underscore the importance of spirometry in confirming a COPD diagnosis, with a post-bronchodilator ...
Abstract: This paper proposes a novel approach to global tracking with prescribed performance for unmeasured-state-dependent (USD) systems with a generic growth rate of arbitrary function-of-output ...
Poor SOC performance can cause burnout, human error, missed threats, & huge financial losses. Here’s what two experts learned from their time in the trenches.
Abstract: The distributed measurement system (DMS) is a representative measurement system with multiple transmitters. One of essential indexes used to evaluate the overall performance of DMS is ...