Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

How often have you logged into a tool and seen a pop-up asking you to refresh your page for the latest release? Without any information for me, the user, I immediately question the company’s product ...

Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Kwame Ferreira, CEO and Founder of Bond Touch presents on Fox’s “Snake Oil”. Let’s get real: launching or redesigning a product in the consumer tech space isn’t a walk in the park—it’s more like ...

The best thing marketers can do when launching new pharma products is “have a really strong partnership” with their company’s legal, medical and regulatory teams, declared Sayali Kadam, Merck’s ...

Apple’s Siri voice assistant is something of a punching bag in the tech industry, with numerous articles pointing out its inaccuracy and lack of cutting-edge features. (Even Apple itself has ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...