Parents the world over have begun the task of negotiating Christmas lists written by their children. But buying the right ...

Amy Saper joined Accel in 2019 and focuses on companies building delightful user experiences that target consumers, ...

FDA's new guidance clarifies promotional practices for biosimilars, ensuring accurate marketing and preventing misleading ...

The food and beverage giant is aiming to lean into simpler ingredients and "functional benefits" starting in 2026.

The company, which makes Cheetos, Tostitos and other Frito-Lay products as well as beverages, said it will cut nearly 20% of its product offerings by early next year.

The report also highlights the "100% Club," which includes 40 out of the 50 brands audited, in which at least one tracker was found in every email they sent to customers. In other words, for 8 out of ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...

Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being. The wellness industry has exploded over the last decade, now ...