Influencer marketing is evolving fast, with consumers demanding entertaining, authentic and participatory content. This shift is reshaping the beauty category and opening the door for unexpected ...

Use of the phrase "rage bait" has tripled in the past 12 months alone. It's the perfect sentiment to describe our current digital landscape.

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...