As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

This weekend, Thomas & Friends: Explore the Rails! rolls into The Magic House, bringing to life the Island of Sodor and transforming it into a hands-on, STEM-powered playground where young fans can ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The race bike of choice of the XDS Astana WorldTour team, the X-Lab AD9 represents somewhat of a ...

That is what the Giants and every other team seeking to hand their team and much of their building over to him must come to grips with for this to work. And if that means stretching the comfort level ...

Warren Buffett has handed over the CEO reins to Greg Abel after a six-decade run. From 1964 to 2024, Berkshire delivered a compounded annual gain of 19.9%, nearly double the S&P 500's 10.4%. As ...

A closer look inside Toyota’s troubled V6 suggests a deeper issue hiding beneath its strong, promising numbers. Toyota’s new V6 replaced the V8 but faced premature engine wear and recalls. Teardown ...

Depreciation has been the talk of the AI industry of late, as investors try to determine the useful life of key pieces of equipment. Google, Oracle and Microsoft have pegged the lifespan of their AI ...

President and CEO Kimberly Fields stated that Q3 was "another strong quarter for ATI, delivering results ahead of our projections, advancing our long-term strategy and strengthening our leadership in ...

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...

Never underestimate the curious nature of a gentle canine. No matter where they go, they will pretty much always be on the lookout for new friends. At least that is the case with the precious German ...