A forensic breakdown of 12 world-class brand positioning statement examples. Learn the internal strategies that built Apple, Tesla, and Amazon. Most businesses do not have a positioning problem; they ...

Relative positioning is one of the most useful and powerful features in the BOSL2 library. In BOSL2 you can make an object a child of another object. When you do this, the child object is positioned ...

In 1979, five months after my seventh birthday, my father crashed his plane into an orange grove and died. Dad, a pilot, had gone up in one of his twin-props with a friend and lost control after some ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

The latest weekly report from a team of Deutsche Bank equity strategists is out, and it shows that while investors continued to increase their exposure to stocks over the past week, positioning ...

A Colorado jury has reached a verdict in the murder trial of James Craig, a former dentist accused of fatally dosing his wife’s protein shakes with a poisonous cocktail that included medication found ...

A Colorado jury on Wednesday convicted a former dentist of murder in his wife's death by dosing her protein shakes with a poisonous cocktail that included medication found in eye drops. The Arapahoe ...

So, you’re driving a car at half the speed of light. (Both hands on the wheel, please.) You turn on the headlights. How fast would you see this light traveling? What about a person standing by the ...