Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

HTeaO, the nation’s leading iced tea franchise, announced a significant step in strengthening its marketing organization with ...

NEW YORK, Nov. 30, 2025 /PRNewswire/ -- Consumer365 has recognized Mailchimp as the Best SMS Marketing Service for 2025, ...

Asos Plc is sticking with its plan to offer fewer promotions, even as a bigger-than-expected revenue drop disappointed investors and raised doubts about the progress of its turnaround plan. The ...

What started as a single-day discounted shopping event on the Friday after Thanksgiving in the United States has blown out to ...

Fast-food giant McDonald’s scored solid sales growth Wednesday following promotions to attract struggling consumers, with company shares rising despite profits missing expectations. The restaurant ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

SDS Arms has promoted Neil Sanders to VP of Sales and Marketing. Sanders initially joined the company as director of Marketing in 2022 and was promoted to VP of Marketing in 2024. “With over two ...

Darden Restaurants’ strategy is centered around cost efficiency, data-driven decision-making, and elevating the employee experience, which help create a unique dining experience that uplifts the brand ...

Sandals and Beaches Resorts unveiled lucrative sales promotions, which are available for bookings made by Sept. 29, 2025, for travel through Dec. 25, 2027, and May 31, 2026, respectively. The “Sandals ...

Tourism promotion is one of the most challenging aspects of the global travel industry especially in the 21st century, given how everyone is connected to a constant barrage of information whose ...