When developing a detailed annual plan, the biggest pitfall to avoid is not having a defined process. There are a lot of ...

A business plan includes details about your company’s goals and methods for achieving them ...

The strategic expansion includes transitioning to a substantially larger, state-of-the-art laboratory facility, while planning to increase recruitment of specialized personnel, upgrading advanced ...

For two years, Ford Motor Company’s global chief marketing officer, Lisa Materazzo, has been working on fresh brand strategy. She called the close examination of the company’s strategy “a mandate” and ...

A wicked problem in strategy is one that defies a straightforward solution. The term is used to describe complex problems that refuse conventional problem-solving ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...