Secretary of Health and Human Services Robert F. Kennedy Jr. wants the United States to limit pharmaceutical ads to consumers, citing concerns that advertising leads to increased use of prescription ...

So, if you’re ready to find out why Mailchimp customers see up to 24x ROI using the Standard plan, sign up for the free ...

Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Email remains a critical component of digital marketing strategies, one that effectively drives customer acquisition, engagement, and retention. However, an effective email marketing campaign goes ...

As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry. From the growth of ...

The National Highway Transportation Safety Administration announced the recall of 250,547 Kia vehicles over an issue with fuel tanks that could cause them to melt. The recall covers K5 vehicles made ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

We list the best email clients, to make it simple and easy to keep track of the emails you send and receive, even from multiple accounts, and backup your data onto a device. Email communication was ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.