The ice and salt experiment reveals how the addition of salt lowers water’s freezing point. As the salt dissolves, the ice ...

In a recent podcast, Richard Shotton unpacked the psychology of sound, showing how radio advertising influences behavior ...

What if a doctor could inject an electricity-conducting liquid into the body, let it temporarily solidify to record nerve ...

When pregnant women drink water that comes from wells downstream of sites contaminated with PFAS, known as “forever chemicals ...

Many medical advancements have come at the cost of rodent lives, and that's largely due to some rather surprising ...

Across 25 state-of-the-art models, poetic prompts achieved an average “attack success rate” of 62% for handcrafted poems and ...

AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic ...

Researchers have identified a surprisingly simple way to encourage people to admit to socially sensitive or morally ...

Parabolic microphones blend geometry with acoustics to enable long-distance sound capture with surprising clarity.

Detectives often find important clues by digging through rubbish. That approach paid off tremendously for systems biologist ...

Scientists found that kale’s prized nutrients are hard for the body to absorb unless they’re eaten with oil. Cooking doesn’t improve absorption, but adding oil-based dressings—or even more advanced ...

Trees may look still and silent, but they’re engaged in a constant, complex dialogue—through air, soil, and even electricity.