Knowing how to protect yourself before, during, and after an earthquake can significantly reduce the risk of injury or death.

Alana Gold, group vice president at The Bliss Group, examines how generative A.I.—from Google’s A.I. Overviews to ChatGPT—is redefining brand discovery and elevating earned media as the ...

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Immigration, race and religion are three issues that are often central to many populists’ politics. There are also economic factors such as a poor economy, international trade, industrial robots and ...

As AI-driven search features mature, marketers are rebalancing spend between organic and paid surfaces. New experiences may ...

This is widely known as the Federal Reserve’s dual mandate: promoting maximum employment and stable prices. The Fed itself refers to these two objectives regularly in its Federal Open Market Committee ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...

AI is reshaping how people search, discover, and buy. Learn the five new consumer moments redefining marketing and what they ...

OpenAI has started testing app suggestions inside ChatGPT conversations, and even $200 a month Pro users are seeing them.

AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and ...