Knowing how to protect yourself before, during, and after an earthquake can significantly reduce the risk of injury or death.

Atheism, the belief that there is no God, has been on the rise globally. But what does this mean for different cultures and ...

Alana Gold, group vice president at The Bliss Group, examines how generative A.I.—from Google’s A.I. Overviews to ChatGPT—is redefining brand discovery and elevating earned media as the ...

Immigration, race and religion are three issues that are often central to many populists’ politics. There are also economic factors such as a poor economy, international trade, industrial robots and ...

As AI-driven search features mature, marketers are rebalancing spend between organic and paid surfaces. New experiences may ...

This is widely known as the Federal Reserve’s dual mandate: promoting maximum employment and stable prices. The Fed itself refers to these two objectives regularly in its Federal Open Market Committee ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...

AI is reshaping how people search, discover, and buy. Learn the five new consumer moments redefining marketing and what they ...

AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and ...

For example, OpenAI could create personalised ads on ChatGPT that promote products that you really want to buy. It might also ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...