Genius Sports (GENI) announced a global partnership with Publicis Sports. Through FANHub, Publicis Sports clients will gain access to sports advertising technologies, Published first on TheFly – the ...

Strategic partnership provides Publicis Sports clients access to the FANHub platform’s next-generation sports advertising technologies, audiences, and inventory NEW YORK & LONDON--(BUSINESS ...

Publicis continues to rapidly expand its sports offerings for clients as it launches a new partnership with Genius Sports Limited, a move that looks to reshape the future of fan engagement through ...

Conor Johnston scored two goals as Antrim champions St John's secured a resounding 3-20 to 0-12 win over Donegal kingpins Setanta at Owenbeg on Saturday to book their place in the Ulster Club Hurling ...

Abstract: Virtual Reality (VR) is the Next generation in Digital Advertising Evolution, this study aims to investigate the use of VR in sports advertising while highlighting viewer engagement and ...

FanServ, the Sports-only Private Marketplace, recently recognized as the technology partner powering PlayFly’s Home Team ADvantage offering, today announced the launch of their Stadium platform, a ...