Suzanne Berg Currier was promoted to CEO of Goal Five, a women's sports apparel brand that recently moved its headquarters to ...
Localized activations: Fans’ strongest ties are often local. With 47% of loyalty driven by being raised in a team’s city, non ...
TelevisaUnivision's John Kozack will join Allen Media Group in January as its chief revenue officer of advertising sales. In ...
Leverage fan behavior data across 13 sports and 100 brands for enhanced sponsorship activation. Key insights cover TV viewership, social media, product preferences, and demographics, serving agencies, ...
New solution suite and site enhance sports advertising - across screens and seasons - with data, creative and premium supply ...
Campaign Middle East on MSN
Sports marketing: Winning hearts with authentic partnerships
Picture this: It’s half-time at your World Cup final of choice, and everyone gathers around the television. Eyes across the ...
In an exclusive interview with USA TODAY, NBC's Maria Taylor dished on the Sports Power Brunch and how women now hold the ...
LS Digital’s The Rise of Women’s Sports Marketing in India notes growing patriotic narratives around women athletes, along ...
With sports betting legalized in Missouri on Monday, the Blues give their perspective on what it will mean for fans and the ...
Dream11’s pivot into a creator-led sports entertainment platform comes with a decisive shift in strategy: the company will ...
Sports are increasingly shifting from stadiums to screens. Whereas televisions once dominated living rooms, smartphones now ...
Genius Sports will provide its Sports Innovation Lab fan insights and GeniusIQ sports data to Publicis Sports for more ...
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