Genius Sports will provide its Sports Innovation Lab fan insights and GeniusIQ sports data to Publicis Sports for more ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...

NEW YORK - Genius Sports Limited (NYSE:GENI), a $2.39 billion sports technology company whose stock has surged over 50% in the past year, announced Wednesday a multi-year strategic partnership with ...

Capitalizing on an Exponential Increase in Demand, the Marketplace delivers up-to-the-minute inventory access and curation capabilities REDWOOD CITY, Calif., July 17, 2025 (GLOBE NEWSWIRE) -- PubMatic ...

Prime Video streamed 15 hours of live sports programming on Nov. 28, including the Chicago Bears–Philadelphia Eagles NFL ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

For live sports advertising to be truly successful, brands, platforms and viewers need to win together. Let's start with how brands and marketing managers can get the most value out of their ad ...

While the basic principles of branding and marketing can surely be applied even here, here are 6 Principles of sports branding that franchise owners and custodians of sports brands would do well to ...