Beyond supporting safety and alignment for streams monetized through integrated branding, AI creates a number of new possibilities for enhancing brand value, like a logo imposed on a sponsored athlete ...

Winning the press conference isn’t going to win games. But as the new face of Oklahoma State football, Cowboy fans have to ...

AR technologies allow viewers to witness player speed, movement trails or heat maps layered over live games, turning analysis ...

Former NBA champion Tristan Thompson expects real-time prediction data to become a routine part of live sports coverage.

The 2025–26 college football coaching cycle has been one of the busiest in recent memory. Big programs moved on from ...

Texas Tech football linebacker Jacob Rodriguez wins the Bronko Nagurski Trophy, presented annually to the top defensive ...

Virginia Tech football is now in the most speculative part of the year: the offseason. Rather than what is, the focus shifts ...

Phones light up with notifications from sports-betting apps, alerting students the fate of their wagers—and to new promotions ...

The Devils will compete at their first meet on Dec. 13, after training inside the Denville school's hallways. "It's not an easy lift," the AD said.

Morris Tech winter track and field head coach Colleen Pascale talks about the school's new team on Dec. 4, 2025.

Derek Faasse scored twice in Passaic Tech’s 5-3 victory over Montville at the Ice Vault in Wayne. The Bulldogs (1-1) led 4-2 ...

After WVU Tech’s 4-0 national quarterfinal win over Indiana Tech on Thursday, play-by-play broadcaster Carter Moles said, “If you weren’t a believer in WVU Tech before, you should be now.” The Golden ...