Shopify reports that 77% of U.S. founders start businesses to turn passions into reality, highlighting motivations like job security and solving personal problems.

Find out what you must do before starting a business, from writing a business plan to getting the proper insurance.

Discover practical strategies to build brand awareness, attract loyal customers and stand out in a close-knit community.

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Our guide breaks down everything you need to know about starting an in-person or online clothing store, with expert advice ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

With more than 15 years of experience crafting content about all aspects of personal finance, Michael Benninger knows how to identify smart moves for your money. His work has been published by Intuit, ...