Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

About 2,500 years ago, Chinese military strategist, Sun Tzu, wrote "The Art of War." In it, he said: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise ...

"You can't teach an old dog new tricks." Ever heard that phrase before? Maybe we should stop picking on our canine companions and face the real truth behind that saying: "Humans don't like to change." ...

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

Deep discounting in groups is a marketing mechanic that has been around for a long time (think Home Shopping Network). But it hs been on every retailer’s mind since Groupon and other online group ...

Too much of the commentary on the war in Gaza begins with tactics, which are concerned with achieving small, concrete military objectives, such as taking a hill or launching an ambush. Tactics and ...

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McLaren's strategy choices for the Abu Dhabi Grand Prix headed off the possibility of a disruptive Max ...

With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. About 2,500 ...