Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit ...

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

WPP’s VML will create Hellmann’s ad again for Super Bowl 57.

Since 2021, Dove has used its spot in the testosterone-heavy Super Bowl to remind viewers to keep girls' self-esteem high on ...

Unilever is acquiring men’s personal care brand Dr. Squatch from private equity firm Summit Partners, according to a press release. Financial terms of the transaction were not disclosed. The deal is ...

Consumer goods giant Unilever, one of the world's biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that "create division" in society or fail to ...

Super Bowl LX will be played on February 8, 2026. As usual, the advertising during the game will be in the spotlight as ...

As Cracker Barrel recently learned, moving away from what consumers want can turn a brand bland — unless that’s what a brand’s fans are clamoring for. Which is the case for a new rebrand by Axe, the ...