Many marketers still don’t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they ...

As communicators, we have been well versed on the benefits of digital platforms for years. Many of us are early adopters, influencers even, of online communication and collaboration tools. Yet, lately ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...