The ordering process is entirely based on ONDC's system. First, a consumer's order is generated on the seller app, after ...

The order placement process is entirely based on the ONDC system. First, the customer's order is generated on the seller app, ...

Pincode, a subsidiary of PhonePe, today announced that moving forward it will focus exclusively on expanding its B2B Business ...

Groupon is a collective buying service. Put simply, it offers discounts on products and services which only become valid once a set number of consumers buy into them. The numbers required may change, ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.

Zohran Mamdani, the first person of Indian origin to be elected as mayor of New York, in his victory speech, quoting Jawaharlal Nehru’s famous ‘Tryst with Destiny’ speech, categorically expressed his ...

Social media is one of the most important channels modern B2C brands use to get discovered, shape audience perception and spark real interest with consumers. As people change how they browse, shop, ...

I watched a founder make a decision that, at the time, I'm sure felt smart. They cut their public relations budget—$5,000 a month gone from the spreadsheet. It was a win for efficiency. The logic ...

According to a recent report by Dentsu, titled “The Superpowers Index Asia Pacific”, the region has moved from participant to pace-setter in global B2B marketing, setting the benchmark for how brand ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...