Paramount Skydance on Monday launched a hostile takeover bid for Warner Bros. Discovery, moving directly to appeal to shareholders with an all-cash offer that it says represents better value than the ...

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to creative, running and analyzing campaigns - alongside a sponsorship with F1 ...

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

Ripley PR, a global public relations agency specializing in skilled trades, franchising and B2B tech, has been named the public relations agency of record for Contractor Commerce, the technology ...

With revenue and profit surging in the first half of the year, an order book approaching 5 GW, and a new integrated plant ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

Astron Multigrain is set to list on the BSE SME platform on December 8 following a modest IPO that closed at ₹18.40 crore.

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

PhonePe has shut down its Pincode app over two years after its debut. The company said it will now focus on working with ...

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...

PhonePe has shifted Pincode away from its B2C plan and moved it to a B2B model for merchants. Pincode was launched in April ...

On Oct. 1, B2B software company Conga announced it has agreed to acquire the B2B business of PROS from certain investment funds affiliated with Thoma Bravo, the private equity and software investment ...