Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to creative, running and analyzing campaigns - alongside a sponsorship with F1 ...

Epyx will bring fleet service, maintenance and repair (SMR) authorisation into a ‘new era’ with a new vehicle authorisation ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...