As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s digitally dominated world, consumers are constantly bombarded with advertising ...

There are many important activities for businesses to engage in beyond their core competency. Like public relations, marketing helps to influence the perception of a business with people outside the ...

Working in marketing, I always find it tricky to answer the question “So, what do you do?” in a way that makes sense to ‘normal’ people. The responses are an indictment of the identification ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

You've heard of marketing automation. But what is it, and how does it work? Here's everything you need to know about marketing automation. You need marketing automation. Marketing automation has ...

Opinions expressed by Entrepreneur contributors are their own. Marketing compliance is a term used to describe the actions and practices of a company in order to ensure that it is compliant with ...

Marketing introduces companies to potential investors, enhancing brand recognition. Effective marketing can signal a company's values, aiding investors in decision-making. Marketing boosts a company's ...