The essence of strategy is choosing what not to do.” The line, coined by economist and strategy pioneer Michael E. Porter, ...

At MarTech Summit 2025, the Chief Customer and Marketing Officer of Netcore outlined how multi-agent workflows are turning marketing's long-standing ‘impossible problems’ into operational reality ...

PAMP’s integrated marketing, covering communications, brand building, customer experience, product development, and growth ...

As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance those areas, agencies must show their value more intentionally.

Kim Loper, exchange group processor for Vector Marketing Corp., a subsidiary of Cutco Corp., will retire effective Feb. 1 ...

The ABC has appointed Droga5’s former chief client officer Belinda Drew as its new head of marketing. Drew replaces Karen ...

The brand has appointed Steve Kennedy as chief marketing officer and Bill Schaffler as chief financial officer ...

The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...

Cracker Barrel Old Country Store is downgraded to sell as failed turnaround and weak Q1 results raise concerns. Click to read ...

HubSpot remains a top buy as AI solutions and multi-hub adoption drive platform growth and customer expansion. Click to read ...

The ABC has appointed Belinda Drew as Head of Marketing. Belinda joins the ABC from Droga5 (part of Accenture Song), where ...

Edge Marketing is closing out 2025 with a look back on a year defined by smarter AI adoption, deeper strategic impact and measurable wins for clients across legal, accounting and professional services ...