One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

If you are a Spotify user (and also maybe if you aren’t), you probably know what time of year it is: Spotify Wrapped is being ...

A24's “Marty Supreme” marketing campaign underscores the creative ways studios have been trying to get people to theaters.

Synergy Business Brokers reports that selling a profitable business requires careful planning, organized financials, and ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

In a moment of rising enrollment volatility, shifting global dynamics and accelerating technological change, this question cuts to the heart of what universities must become. For decades, higher ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

OpenAI said Thursday it had struck a licensing agreement to use Disney's characters and other intellectual property.