Every quarter, the team at Priority Life Care gets its new marketing playbook. New ads. New content customized for SEO. New ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

For this edition of Question of the Week, Campaign asked ad land to share 2026 industry predictions. This is the first of ...

Alana Gold, group vice president at The Bliss Group, examines how generative A.I.—from Google’s A.I. Overviews to ChatGPT—is redefining brand discovery and elevating earned media as the ...

Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and ...

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Tracking brand mentions in AI has shifted from PR vanity metric to a real measure of business value. Opinions expressed by ...

After Michael Saylor’s software company Strategy stockpiled hundreds of thousands of bitcoins, he was hailed as an alchemist.

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Trolling isn’t a new phenomenon. We often see it when someone is getting taunted or even bullied online. Rarely is it used ...