The Quiet Battle Every Chief Marketing Officer Fights: Proving Marketing Matters

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Not Your Parents’ Marketing: Here Are Today’s Tricks Of The Trade

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...

EXCLUSIVE: Nick Garrett – IPG Acquisition Marks ‘The End Of The Beginning’ Of Omincom’s Upstream, Connected Transformation

Nick Garrett holds all the cards at Omnicom. So we slipped some +4s up our sleeve in case a game of Uno broke out ...

Sunday Gravy appoints former Chep Network talent as CFO

Creative agency Sunday Gravy has hired John Minty to be its chief financial officer (CFO), bringing him together with fellow ...

Phreesia outlines $545M–$559M fiscal 2027 revenue target as AccessOne acquisition expands provider financing and HCP marketing reach

Balaji Gandhi, Chief Financial Officer, reported, "Total revenue was $120.3 million a 13% increase year-over-year. Adjusted EBITDA was $29.1 million, an increase of $19 million year-over-year and $7 ...

To slang or not to slang? That is the question for marketing pros

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...
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Question of the Week: Adland's AI predictions for 2026

For this edition of Question of the Week, Campaign asked ad land to share 2026 industry predictions. This is the first of ...