We are evolving into systems of intent and outcome where the back end will be able to derive the intent of the users and get ...

Soap UI is a comprehensive API testing platform designed for functional testing, performance validation, and security assessment of web services. Supporting both SOAP and REST protocols, it provides ...

ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013, was launched 25 years ago this year. Marketing Cloud CMO Bobby Jania likes to ...

CLEARWATER, Fla., Sept. 30, 2025 /PRNewswire/ -- PostcardMania, the $119 million marketing technology company with a team of over 395 employees, today announced the launch of its new Salesforce ...

While APIs are the lifeblood of enterprise software ecosystems, connecting them is rarely straightforward. Each system — whether it’s a legacy ERP, a modern SaaS platform, or a bespoke in-house ...

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...

A few weeks after announcing the launch of ads on its newest social platform Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on the ...

LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: ...