Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Clutch research shows marketers are entering 2026 with growing budgets, strong optimism and a sharper focus on measurable results. Sixty percent of small businesses plan to increase marketing spend, ...

Texas lawmakers heard conflicting reports on the state’s readiness to fight the New World Screwworm, which is approaching the ...

DÉKUPLE UNVEILS ITS AMBITION 2030 STRATEGIC PLAN AND OPENS A NEW CHAPTER OF PROFITABLE AND SUSTAINABLE GROWTH IN EUROPE ...

Success in peaks comes from doing the right things, brilliantly and consistently. Those who start making small, smart moves ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand ...

As Burger King poured hundreds of millions into its “Reclaim the Flame” plan, much of the attention, understandably, diverted ...

Expansion plan includes doubling the number of sales reps, a new GoodRx partnership, and enhanced digital marketing ...

Macmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...