Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

The "best choice" provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

When it comes to leading sales teams, many tech founders fall to the common mistake of following outdated sales strategies. But adopting AI-powered sales strategies can be the answer to the sales woes ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

From firsthand experience, I've seen the power of tactical strategy. Using the following approaches, I've scaled and secured multimillion-dollar enterprise customers. Today, I'm sharing these ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Travis Jones After ...

Panera unveils "RISE" strategy to boost stagnant sales growth, targeting $7 billion in systemwide revenue by 2028 through a menu refresh and restaurant expansion.

Most professionals use a generic sales approach for every sales situation. The sales strategy can generally be described as one in which you position yourself as the ‘best choice’ legal advisor. That ...