The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Infintech Designs published a case study that details the results of a digital marketing campaign conducted for a roofing services contractor operating in the northeastern United States. The case ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

AI is on the tip of everyone’s tongue these days, and people are using it for virtually everything. Companies have been testing use cases for this phenomenon for several years, but how far is too far ...

DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the expansion of the DV Aut ...

You may start seeing LPL Financial advertisements when watching sporting events, streaming television shows or scrolling through social media. The country’s largest independent broker/dealer announced ...

From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...