A viral video allegedly shows Starbucks CEO Brian Niccol heading into traffic to avoid the filming barista following him as ...

CEO Brian Niccol said the chain’s emphasis on a coffeehouse atmosphere would result in consumers choosing the chain over ...

Watch the Video I started the call by explaining to Lee that each year I select five finalists for worst CEO of the year, and this time the first name released was Starbucks CEO Brian Niccol. Despite ...

Brian Niccol said that the coffee chain is working on the previously mentioned feature at the Wall Street Journal CEO Council ...

Starbucks (SBUX) is in one of those rare stretches where nearly everything hits at once, with CEO Brian Niccol’s overhaul ...

We know that coffee giant Starbucks ($SBUX) has been eagerly beating the drum of being a “third-place” for months now, and ...

Starbucks was added as a new long at Hedgeye as the company is being transformed under the leadership of CEO Brian Niccol.

It is important to remember that CEO pay is not just the pay of one person. If the CEO makes $95 million, it’s likely the rest of the C-Suite are all pocketing over $10 million, and the third-tier ...

Starbucks said Thursday it would close underperforming stores in North America, including its iconic Seattle roastery, as CEO Brian Niccol presses ahead with his $1 billion restructuring effort to ...

Today, we start a list of the worst CEOs in America. There will be an all-time winner later in the year. The way these CEOs are picked stems from major strategy stumbles. It also included a series of ...

Brian Niccol explained the mistake he made during his first year as Starbucks' CEO. He said he didn't position the turnaround plan as part of the cultural conversation quickly enough. Niccol added ...