Fanatics will deploy Rokt’s e-commerce tech to present customers with relevant content and offers both before and after checkout.

While Panini is accusing Fanatics of damaging its business, it has also told potential buyers the company is more valuable than before.

Fanatics launcheed its new prediction markets platform, Fanatics Markets, which expands further into sports and beyond with trades on politics, finance and culture.

New users can get up to $2,000 in FanCash with the latest Fanatics Sportsbook promo code for the NBA Cup quarterfinals, college basketball betting on Tuesday

Verstappen joins Lewis Hamilton, who signed an exclusive collectibles deal with Fanatics earlier this year. Though Hamilton was the first F1 driver to have a card of his sell for over $1 million in 2024, Verstappen’s record card sale was in 2022 when his one-of-a-kind 2020 Topps Chrome F1 autographed Superfractor sold for $534,000.

Fanatics will serve as FIFA’s onsite retail partner for the 2026 World Cup, delivering custom fan experiences and official merchandise across all 16 host cities in North America.

Fanatics-designed jerseys drawing inspiration from Tampa Bay’s culture, traditions set to go on sale Monday

Marking his ambassadorship, James has codesigned a limited-edition capsule collection with K-Way. Part of the L’Action lineup, the collection comprises a snowboard jacket, pants, vest and neck warmer in an all-black colorway.