In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and ...

As human beings we tend to romanticize the past. A harkening back to times when the world was less complicated. If you’re my age or thereabouts it was chatting in the corner shop, jumpers for ...

For too long, influencer marketing has been treated like a digital billboard. Brands find someone with a large following, pay for a specific post, and hope it delivers reach. Because of this ‘advert’ ...

Everyone in marketing suddenly has an “AI strategy,” and more recently an “agentic strategy.” You can’t open LinkedIn without seeing another post about generative content, predictive modeling, or ...

Every winter, retailers observe a feeling of festive excitement growing in malls across the country. Despite the buzz that settles among shoppers, brands must strategize as they combat tough ...