Pixel Artworks appointed Marta Marinho as Creative Director for the Middle East, to further strengthen the company’s immersive experience.

Careem, the region’s leading ‘Everything App’, has chosen award-winning, integrated strategic communications consultancy ...

BKRY’s latest collab with Dolce & Gabbana at Alserkal Avenue brought Italian nostalgia filtered through Dubai’s café culture.

Havas Media’s David Do Rosario shares why MENA brands need to redefine automation as a strategic ally, not a shortcut.

In conversation with Campaign Middle East, marketers and professional athletes share a winning formula for how brands can ...

Publicis Groupe brings its past to life with AI and innovation to celebrate its first century and set a course for the next.

Total Media Ventures & Growthnity's Taha Kazmi talks about predictive, emotion-aware systems that personalise every shopper’s ...

Leading global brands such as Philips, Stanley 1913, Wolverine Worldwide and BET Media Group also join the Dubai Lynx jury ...

Numbers from the BRIDGE App a day before the event: 14,618 messages exchanged. 425,000 searches. More than 2 million ...

To reinforce the narrative of community obsession, the KAYALI campaign features creators a.k.a. BFFs (Best Fragrance Friends) ...

The partnership with Catch Communications will support Holcim’s growth priorities, strengthening its visibility and ...

BPG Group's Bushra Khan says that knowledge and skills lay the groundwork for success, but attitude carries professionals ...