MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide ...

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

This description is useful for understanding what some MOps teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing ops organizations vary widely. Marketing ops ...

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the ...

Marketers don’t need to rely only on the big-name martech stack. Specialized single-solution tools can deliver real wins in 2026. The tools below may not be household names, but each is designed to ...

Story updated with information on significant expansions to the Connecticut and Montana data protection laws. Data privacy regulation is an issue with broad, national bipartisan support. Red states ...

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. More importantly, it also helps outline how those ...

Google Analytics 4 (GA4) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Using surveys from the last six months, we’ve added a section on AI adoption in marketing and updated the section on marketers’ attitudes. There is a lot of talk about AI’s impact on digital marketing ...

Disney has joined the roulette players investing in OpenAI. It is putting $1 billion into a company that may have $18 billion in annual revenue and plans to spend $3 trillion over the next five years.

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma ...