Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Maurice Lévy opened his address at Publicis Groupe’s 100th birthday party in Paris with a quip that he had received strict instructions from his successor, Arthur Sadoun, not to speak for too long and ...

Articles written by Girish Rowjee ...

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On November 21, 2025, India rolled out four new Labour Codes, replacing 29 existing central labour laws. This consolidation marks a landmark shift in the country’s employment framework. It aims to ...

Campaign’s take: OpenAI’s first integrated India campaign for ChatGPT plays straight into the country’s favourite brief: ...

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor ...

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and ...